Funnels can be made complex … really made complex, so complex that most people quit before they introduce their first genuine campaign. 1 Page Blueprint Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.1 Page Blueprint Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.1 Page Blueprint Samcart
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.1 Page Blueprint Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).1 Page Blueprint Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you must:1 Page Blueprint Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or achieve their preferred condition 1 Page Blueprint Samcart
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle below (in addition to a link to download the whole funnel!).1 Page Blueprint Samcart
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you sign up, because I have huge plans for funnel home builders in the works quickly!
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.1 Page Blueprint Samcart
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we need to convince individuals.
There is so much details out there that it is exceptionally challenging to know which to trust.
Social evidence provides us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost ready to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? 1 Page Blueprint Samcart
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!