Funnels can be complicated … truly complicated, so complicated that the majority of people give up before they launch their very first real campaign. 1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high prices for this promise:
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Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or accomplish their wanted condition 1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (in addition to a link to download the whole funnel!).1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make sure you sign up, because I have huge plans for funnel contractors in the works quickly!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much details out there that it is exceptionally difficult to understand which to trust.
Social evidence gives us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for warranties:
30+ day refund 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? 1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
This guide gave you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!