Funnels can be complicated … actually complicated, so complex that many people quit before they release their first genuine campaign. 3d Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.3d Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.3d Shopping Cart Software
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.3d Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).3d Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:3d Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their pain or accomplish their desired condition 3d Shopping Cart Software
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).3d Shopping Cart Software
Get the whole funnel totally free????
The free One Page Funnel has expired … However make certain you register, since I have big plans for funnel builders in the works soon!
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.3d Shopping Cart Software
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the best mental weapon we have to encourage people.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? 3d Shopping Cart Software
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!