Funnels can be complicated … truly made complex, so complex that most people quit prior to they introduce their very first genuine project. Amy Porterfield Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Amy Porterfield Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Amy Porterfield Samcart
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high costs for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Amy Porterfield Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Amy Porterfield Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Amy Porterfield Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or attain their preferred condition Amy Porterfield Samcart
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (as well as a link to download the entire funnel!).Amy Porterfield Samcart
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make sure you sign up, because I have huge plans for funnel home builders in the works quickly!
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.Amy Porterfield Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally challenging to understand which to trust.
Social proof offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re practically all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Amy Porterfield Samcart
This guide gave you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!