Funnels can be complicated … really made complex, so complicated that the majority of people give up prior to they release their very first genuine campaign. App Like Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.App Like Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.App Like Samcart
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.App Like Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).App Like Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:App Like Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or achieve their preferred condition App Like Samcart
Action: give them the chance to buy
Many sales funnels extend these actions throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).App Like Samcart
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However make certain you register, due to the fact that I have huge plans for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.App Like Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? App Like Samcart
This guide gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!