Funnels can be complicated … really made complex, so complicated that most people quit before they introduce their first real campaign. Atrribio Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Atrribio Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Atrribio Samcart
The general idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Atrribio Samcart
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Atrribio Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Atrribio Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their pain or achieve their preferred condition Atrribio Samcart
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).Atrribio Samcart
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However make certain you register, due to the fact that I have huge plans for funnel contractors in the works soon!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Atrribio Samcart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we have to encourage people.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social proof offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re practically prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You need really to ask for their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Atrribio Samcart
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!