Funnels can be made complex … actually made complex, so complicated that most people give up before they release their very first genuine campaign. Benefits Of Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Benefits Of Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Benefits Of Samcart
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge very high rates for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Benefits Of Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Benefits Of Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Benefits Of Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition Benefits Of Samcart
Action: provide the chance to buy
The majority of sales funnels extend these actions across several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (along with a link to download the whole funnel!).Benefits Of Samcart
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … But make sure you register, because I have big plans for funnel builders in the works quickly!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Benefits Of Samcart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.
Social evidence gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically all set to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Benefits Of Samcart
This guide gave you an overview of current finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!