Funnels can be made complex … truly complicated, so complex that many people quit prior to they launch their very first real campaign. Best Ecommerce Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Best Ecommerce Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Best Ecommerce Shopping Cart Software
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Best Ecommerce Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Best Ecommerce Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Best Ecommerce Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or accomplish their preferred condition Best Ecommerce Shopping Cart Software
Action: provide the opportunity to purchase
Most sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (as well as a link to download the entire funnel!).Best Ecommerce Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you register, since I have huge plans for funnel builders in the works soon!
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Best Ecommerce Shopping Cart Software
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we have to encourage people.
There is a lot details out there that it is incredibly difficult to understand which to trust.
Social evidence offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Best Ecommerce Shopping Cart Software
This guide provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!