Funnels can be made complex … truly made complex, so complicated that the majority of people quit prior to they release their very first real campaign. Best Freeware Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Best Freeware Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Best Freeware Shopping Cart Software
The general concept is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge extremely high rates for this guarantee:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Best Freeware Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Best Freeware Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you should:Best Freeware Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or accomplish their desired condition Best Freeware Shopping Cart Software
Action: provide the chance to buy
Many sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea below (in addition to a link to download the whole funnel!).Best Freeware Shopping Cart Software
Get the entire funnel free of charge????
The free One Page Funnel has expired … However make sure you register, since I have huge prepare for funnel builders in the works soon!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Best Freeware Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Some suggestions:
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is extremely tough to know which to trust.
Social evidence provides us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly all set to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Best Freeware Shopping Cart Software
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
