Funnels can be made complex … really complicated, so complicated that most people quit prior to they launch their very first genuine project. Best Shopping Cart Software Comparison
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Best Shopping Cart Software Comparison
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Best Shopping Cart Software Comparison
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this promise:
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Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Best Shopping Cart Software Comparison
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Best Shopping Cart Software Comparison
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:Best Shopping Cart Software Comparison
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or attain their wanted condition Best Shopping Cart Software Comparison
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (in addition to a link to download the whole funnel!).Best Shopping Cart Software Comparison
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … However make certain you register, due to the fact that I have huge plans for funnel contractors in the works soon!
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Best Shopping Cart Software Comparison
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we need to encourage people.
There is a lot info out there that it is incredibly hard to know which to trust.
Social evidence provides us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You require really to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Best Shopping Cart Software Comparison
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
