Funnels can be made complex … really complicated, so complex that the majority of people quit before they launch their first real campaign. Best Shopping Cart Software Platform
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Best Shopping Cart Software Platform
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Best Shopping Cart Software Platform
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Best Shopping Cart Software Platform
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).Best Shopping Cart Software Platform
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Best Shopping Cart Software Platform
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or attain their preferred condition Best Shopping Cart Software Platform
Action: give them the chance to buy
Many sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea below (as well as a link to download the whole funnel!).Best Shopping Cart Software Platform
Get the whole funnel for free????
The free One Page Funnel has actually ended … However ensure you register, since I have huge plans for funnel home builders in the works soon!
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.Best Shopping Cart Software Platform
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best mental weapon we need to convince people.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social evidence offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Best Shopping Cart Software Platform
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!