Funnels can be made complex … truly complicated, so complicated that the majority of people give up before they launch their very first genuine project. Best Simple Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Best Simple Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Best Simple Shopping Cart Software
The basic idea is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Best Simple Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Best Simple Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Best Simple Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their pain or attain their wanted condition Best Simple Shopping Cart Software
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).Best Simple Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However ensure you sign up, since I have huge plans for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Best Simple Shopping Cart Software
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for warranties:
30+ day refund 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Best Simple Shopping Cart Software
This guide gave you a summary of present best practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!