Funnels can be complicated … actually complicated, so complex that the majority of people give up prior to they release their first real campaign. Best Software Pokemon Singles Shopping Cart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Best Software Pokemon Singles Shopping Cart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Best Software Pokemon Singles Shopping Cart
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Best Software Pokemon Singles Shopping Cart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Best Software Pokemon Singles Shopping Cart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:Best Software Pokemon Singles Shopping Cart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their discomfort or attain their desired condition Best Software Pokemon Singles Shopping Cart
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (as well as a link to download the entire funnel!).Best Software Pokemon Singles Shopping Cart
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However ensure you register, because I have big plans for funnel contractors in the works soon!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Best Software Pokemon Singles Shopping Cart
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to convince people.
There is so much details out there that it is extremely challenging to understand which to trust.
Social evidence gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it means they’re almost ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are several effective formats for warranties:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You require actually to request their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Best Software Pokemon Singles Shopping Cart
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!