Funnels can be made complex … really made complex, so complex that the majority of people give up before they release their first genuine campaign. Better Than Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Better Than Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Better Than Samcart
The general idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this promise:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Better Than Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Better Than Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Better Than Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or achieve their desired condition Better Than Samcart
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (along with a link to download the whole funnel!).Better Than Samcart
Get the entire funnel free of charge????
The free One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Better Than Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we need to convince individuals.
There is so much details out there that it is extremely tough to know which to trust.
Social evidence offers us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You need really to request for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Better Than Samcart
This guide offered you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
