Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they release their very first real project. Bigcommerce Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Bigcommerce Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Bigcommerce Shopping Cart Software
The basic concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Bigcommerce Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Bigcommerce Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:Bigcommerce Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or accomplish their preferred condition Bigcommerce Shopping Cart Software
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).Bigcommerce Shopping Cart Software
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … However make sure you sign up, since I have big plans for funnel builders in the works soon!
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Bigcommerce Shopping Cart Software
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best psychological weapon we have to encourage people.
There is so much info out there that it is exceptionally difficult to know which to trust.
Social evidence provides us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Bigcommerce Shopping Cart Software
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!