Funnels can be made complex … really complicated, so complicated that most people give up before they introduce their first genuine campaign. Brian Moran Samcart Does It Work
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Brian Moran Samcart Does It Work
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Brian Moran Samcart Does It Work
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Brian Moran Samcart Does It Work
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Brian Moran Samcart Does It Work
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Brian Moran Samcart Does It Work
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or accomplish their preferred condition Brian Moran Samcart Does It Work
Action: give them the chance to purchase
Most sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).Brian Moran Samcart Does It Work
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make sure you sign up, because I have huge prepare for funnel home builders in the works soon!
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.Brian Moran Samcart Does It Work
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage people.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Brian Moran Samcart Does It Work
This guide gave you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!