Funnels can be complicated … actually complicated, so complicated that many people give up before they release their very first real project. Brian Moran Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Brian Moran Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Brian Moran Samcart
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this pledge:
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Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Brian Moran Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Brian Moran Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Brian Moran Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or accomplish their wanted condition Brian Moran Samcart
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).Brian Moran Samcart
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … However make certain you register, since I have huge prepare for funnel contractors in the works quickly!
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.Brian Moran Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some ideas:
Never lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally hard to understand which to trust.
Social proof offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost all set to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to request their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Brian Moran Samcart
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
