Funnels can be made complex … actually made complex, so complex that most people give up prior to they release their first real campaign. Brian Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Brian Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Brian Samcart
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Brian Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Brian Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Brian Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or accomplish their wanted condition Brian Samcart
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (as well as a link to download the entire funnel!).Brian Samcart
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But ensure you sign up, since I have huge plans for funnel builders in the works soon!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Brian Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the very best mental weapon we need to encourage people.
There is a lot information out there that it is incredibly tough to know which to trust.
Social proof offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Brian Samcart
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!