Funnels can be complicated … actually made complex, so complex that most people give up before they release their first genuine campaign. Cart Software Web Site Shopping
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Cart Software Web Site Shopping
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Cart Software Web Site Shopping
The basic concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Cart Software Web Site Shopping
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Cart Software Web Site Shopping
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Cart Software Web Site Shopping
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or attain their desired condition Cart Software Web Site Shopping
Action: give them the chance to buy
Many sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (along with a link to download the whole funnel!).Cart Software Web Site Shopping
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … But make certain you register, because I have huge plans for funnel home builders in the works soon!
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Cart Software Web Site Shopping
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is so much details out there that it is incredibly tough to know which to trust.
Social evidence provides us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You need really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Cart Software Web Site Shopping
This guide gave you a summary of existing best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!