Funnels can be complicated … really complicated, so complicated that the majority of people give up prior to they introduce their very first genuine campaign. Companies Like Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Companies Like Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Companies Like Samcart
The general idea is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Companies Like Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Companies Like Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Companies Like Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or achieve their desired condition Companies Like Samcart
Action: provide the opportunity to purchase
Most sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (as well as a link to download the whole funnel!).Companies Like Samcart
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However ensure you register, due to the fact that I have big plans for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Companies Like Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is a lot details out there that it is exceptionally hard to understand which to trust.
Social evidence gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost ready to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% money back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You require really to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Companies Like Samcart
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!