Funnels can be complicated … actually complicated, so complicated that most people give up before they release their first real campaign. Compare Gumroad To Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Compare Gumroad To Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Compare Gumroad To Samcart
The basic concept is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Compare Gumroad To Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Compare Gumroad To Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Compare Gumroad To Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or attain their desired condition Compare Gumroad To Samcart
Action: give them the chance to purchase
Many sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).Compare Gumroad To Samcart
Get the whole funnel for free????
The free One Page Funnel has expired … But make certain you register, because I have big prepare for funnel contractors in the works soon!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.Compare Gumroad To Samcart
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the best psychological weapon we have to encourage people.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social evidence offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You require really to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Compare Gumroad To Samcart
This guide gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!