Funnels can be made complex … actually complicated, so complicated that many people quit prior to they introduce their first genuine campaign. Complete Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Complete Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Complete Shopping Cart Software
The basic idea is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Complete Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Complete Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Complete Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition Complete Shopping Cart Software
Action: provide the chance to buy
Many sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).Complete Shopping Cart Software
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make sure you sign up, since I have huge plans for funnel builders in the works soon!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Complete Shopping Cart Software
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we have to convince individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.
Social evidence gives us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need actually to request their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Complete Shopping Cart Software
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!