Funnels can be complicated … truly made complex, so complicated that most people quit prior to they release their very first real campaign. Connect Samcart Stripe
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.Connect Samcart Stripe
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Connect Samcart Stripe
The basic idea is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Connect Samcart Stripe
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Connect Samcart Stripe
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Connect Samcart Stripe
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their pain or achieve their preferred condition Connect Samcart Stripe
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (in addition to a link to download the whole funnel!).Connect Samcart Stripe
Get the whole funnel free of charge????
The free One Page Funnel has expired … However ensure you register, since I have big prepare for funnel contractors in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Connect Samcart Stripe
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several effective formats for warranties:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Connect Samcart Stripe
This guide gave you a summary of current finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!