Funnels can be made complex … truly complicated, so complex that most people give up prior to they introduce their first real project. Convertkit Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Convertkit Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Convertkit Samcart
The basic idea is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high costs for this promise:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Convertkit Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Convertkit Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Convertkit Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their discomfort or accomplish their preferred condition Convertkit Samcart
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (along with a link to download the entire funnel!).Convertkit Samcart
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But make sure you register, since I have huge plans for funnel contractors in the works quickly!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Convertkit Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the best mental weapon we have to encourage people.
There is so much information out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re almost all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for warranties:
30+ day refund 110% cash back warranty.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Convertkit Samcart
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!