Funnels can be complicated … actually complicated, so complicated that many people quit before they launch their first real project. Corecommerce Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Corecommerce Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Corecommerce Shopping Cart Software
The general concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Corecommerce Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Corecommerce Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Corecommerce Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to remove their pain or accomplish their wanted condition Corecommerce Shopping Cart Software
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each concept below (along with a link to download the entire funnel!).Corecommerce Shopping Cart Software
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However ensure you register, since I have big plans for funnel builders in the works quickly!
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Corecommerce Shopping Cart Software
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the best mental weapon we have to encourage individuals.
There is so much information out there that it is exceptionally hard to know which to trust.
Social evidence provides us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Corecommerce Shopping Cart Software
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!