Funnels can be complicated … actually complicated, so complex that most people give up prior to they launch their first genuine campaign. Digital Delivery Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Digital Delivery Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Digital Delivery Shopping Cart Software
The basic concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this pledge:
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Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Digital Delivery Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Digital Delivery Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Digital Delivery Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or accomplish their preferred condition Digital Delivery Shopping Cart Software
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Digital Delivery Shopping Cart Software
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The complimentary One Page Funnel has actually ended … But ensure you register, due to the fact that I have huge plans for funnel builders in the works quickly!
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.Digital Delivery Shopping Cart Software
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much details out there that it is extremely tough to know which to trust.
Social proof gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% money back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need in fact to ask for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Digital Delivery Shopping Cart Software
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
