Funnels can be complicated … truly made complex, so complex that many people give up before they introduce their very first genuine campaign. Digital Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Digital Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Digital Shopping Cart Software
The general idea is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this promise:
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Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Digital Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Digital Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you should:Digital Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their wanted condition Digital Shopping Cart Software
Action: give them the chance to purchase
Most sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).Digital Shopping Cart Software
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However ensure you sign up, since I have big prepare for funnel contractors in the works quickly!
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Digital Shopping Cart Software
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot details out there that it is exceptionally hard to know which to trust.
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% refund assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Digital Shopping Cart Software
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!