Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they release their very first genuine project. Dreamweaver Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Dreamweaver Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Dreamweaver Shopping Cart Software
The basic idea is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high costs for this pledge:
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Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Dreamweaver Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Dreamweaver Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Dreamweaver Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their desired condition Dreamweaver Shopping Cart Software
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (as well as a link to download the whole funnel!).Dreamweaver Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you sign up, because I have big prepare for funnel builders in the works soon!
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.Dreamweaver Shopping Cart Software
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re practically all set to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require really to request for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Dreamweaver Shopping Cart Software
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
