Funnels can be made complex … actually complicated, so complicated that the majority of people give up prior to they launch their first genuine campaign. E Commerce Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.E Commerce Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.E Commerce Shopping Cart Software
The basic concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.E Commerce Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).E Commerce Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:E Commerce Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or achieve their wanted condition E Commerce Shopping Cart Software
Action: give them the opportunity to buy
Many sales funnels extend these actions across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (in addition to a link to download the entire funnel!).E Commerce Shopping Cart Software
Get the entire funnel totally free????
The free One Page Funnel has ended … But ensure you register, since I have big prepare for funnel home builders in the works soon!
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.E Commerce Shopping Cart Software
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to persuade people.
There is so much details out there that it is incredibly hard to know which to trust.
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re practically prepared to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for service warranties:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You need in fact to request for their money and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? E Commerce Shopping Cart Software
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!