Funnels can be made complex … actually made complex, so complicated that most people quit prior to they release their first real project. E Shop Software Joomla Shopping Cart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.E Shop Software Joomla Shopping Cart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.E Shop Software Joomla Shopping Cart
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.E Shop Software Joomla Shopping Cart
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).E Shop Software Joomla Shopping Cart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:E Shop Software Joomla Shopping Cart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or accomplish their preferred condition E Shop Software Joomla Shopping Cart
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea below (as well as a link to download the whole funnel!).E Shop Software Joomla Shopping Cart
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you register, since I have huge plans for funnel contractors in the works quickly!
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.E Shop Software Joomla Shopping Cart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we need to convince people.
There is so much info out there that it is exceptionally tough to understand which to trust.
Social evidence offers us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You require really to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? E Shop Software Joomla Shopping Cart
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!