Funnels can be made complex … truly complicated, so complex that many people give up before they introduce their first genuine project. Easiest Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Easiest Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Easiest Shopping Cart Software
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high prices for this promise:
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Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Easiest Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Easiest Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Easiest Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their pain or attain their preferred condition Easiest Shopping Cart Software
Action: provide the chance to purchase
Many sales funnels extend these steps throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Easiest Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make certain you register, because I have huge prepare for funnel contractors in the works quickly!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.Easiest Shopping Cart Software
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is so much details out there that it is extremely hard to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have shown that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for warranties:
30+ day money back 110% refund assurance.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Easiest Shopping Cart Software
This guide offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
