Funnels can be complicated … really made complex, so complicated that most people quit prior to they launch their first real campaign. Easy Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Easy Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Easy Shopping Cart Software
The basic idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Easy Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Easy Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Easy Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or achieve their preferred condition Easy Shopping Cart Software
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (in addition to a link to download the whole funnel!).Easy Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has ended … However make certain you register, because I have huge plans for funnel contractors in the works soon!
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.Easy Shopping Cart Software
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we have to persuade people.
There is a lot details out there that it is incredibly tough to know which to trust.
Social evidence provides us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need in fact to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Easy Shopping Cart Software
This guide offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!