Funnels can be made complex … truly made complex, so complicated that most people quit before they launch their first genuine project. Ebook Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Ebook Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Ebook Shopping Cart Software
The general idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high rates for this pledge:
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Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Ebook Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Ebook Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Ebook Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or attain their wanted condition Ebook Shopping Cart Software
Action: give them the chance to buy
The majority of sales funnels extend these steps across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (along with a link to download the whole funnel!).Ebook Shopping Cart Software
Get the entire funnel totally free????
The free One Page Funnel has expired … But ensure you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.Ebook Shopping Cart Software
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly hard to know which to trust.
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% money back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Ebook Shopping Cart Software
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
