Funnels can be made complex … truly made complex, so complex that the majority of people quit prior to they introduce their first genuine campaign. Export Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Export Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Export Samcart
The general idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Export Samcart
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Export Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:Export Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or attain their wanted condition Export Samcart
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (in addition to a link to download the entire funnel!).Export Samcart
Get the entire funnel for free????
The totally free One Page Funnel has expired … But ensure you register, since I have huge plans for funnel contractors in the works quickly!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Export Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require really to request for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Export Samcart
This guide offered you a summary of present best practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!