Funnels can be complicated … truly made complex, so complicated that many people give up before they launch their very first genuine campaign. Facebook Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Facebook Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Facebook Samcart
The basic concept is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Facebook Samcart
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Facebook Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you must:Facebook Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or attain their wanted condition Facebook Samcart
Action: give them the chance to buy
Many sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (in addition to a link to download the entire funnel!).Facebook Samcart
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Facebook Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best mental weapon we need to encourage people.
There is so much details out there that it is extremely hard to understand which to trust.
Social evidence provides us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Facebook Samcart
This guide provided you a summary of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!