Funnels can be made complex … truly complicated, so complex that many people quit prior to they launch their first real campaign. Faster Way Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Faster Way Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Faster Way Samcart
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Faster Way Samcart
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Faster Way Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you must:Faster Way Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their pain or accomplish their preferred condition Faster Way Samcart
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).Faster Way Samcart
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you register, due to the fact that I have big plans for funnel home builders in the works quickly!
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Faster Way Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we need to encourage people.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social evidence provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require really to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Faster Way Samcart
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!