Funnels can be made complex … truly complicated, so complex that most people give up before they introduce their first real campaign. Femtrepreneur Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Femtrepreneur Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Femtrepreneur Samcart
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge very high costs for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Femtrepreneur Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Femtrepreneur Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Femtrepreneur Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or achieve their wanted condition Femtrepreneur Samcart
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (in addition to a link to download the entire funnel!).Femtrepreneur Samcart
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make certain you register, due to the fact that I have big plans for funnel builders in the works soon!
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.Femtrepreneur Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we need to convince people.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof gives us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require actually to request their cash and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Femtrepreneur Samcart
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!