Funnels can be made complex … truly complicated, so complicated that many people quit prior to they introduce their very first real project. Fleischer Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Fleischer Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Fleischer Samcart
The general idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Fleischer Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Fleischer Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Fleischer Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their pain or attain their desired condition Fleischer Samcart
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (as well as a link to download the whole funnel!).Fleischer Samcart
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make certain you register, because I have big plans for funnel contractors in the works soon!
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Fleischer Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the best mental weapon we have to persuade people.
There is so much information out there that it is incredibly hard to understand which to trust.
Social proof provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% refund assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need really to request for their money and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Fleischer Samcart
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!