Funnels can be made complex … really made complex, so complex that the majority of people give up before they release their very first genuine campaign. Free Digital Download Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Free Digital Download Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Free Digital Download Shopping Cart Software
The general concept is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Free Digital Download Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Free Digital Download Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Free Digital Download Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their pain or accomplish their preferred condition Free Digital Download Shopping Cart Software
Action: give them the chance to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (along with a link to download the entire funnel!).Free Digital Download Shopping Cart Software
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Free Digital Download Shopping Cart Software
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is exceptionally hard to know which to trust.
Social evidence gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for guarantees:
30+ day money back 110% refund assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Free Digital Download Shopping Cart Software
This guide offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!