Funnels can be made complex … really complicated, so complicated that many people quit prior to they launch their first real campaign. Free Easy To Use Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Free Easy To Use Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Free Easy To Use Shopping Cart Software
The general idea is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Free Easy To Use Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Free Easy To Use Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Free Easy To Use Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or attain their preferred condition Free Easy To Use Shopping Cart Software
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).Free Easy To Use Shopping Cart Software
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make sure you sign up, because I have big prepare for funnel builders in the works quickly!
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.Free Easy To Use Shopping Cart Software
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to encourage people.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are numerous successful formats for warranties:
30+ day refund 110% money back warranty.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You need in fact to request their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Free Easy To Use Shopping Cart Software
This guide gave you a summary of existing best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!