Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they introduce their first genuine project. Free Open Source Abandoned Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Free Open Source Abandoned Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Free Open Source Abandoned Shopping Cart Software
The basic concept is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this promise:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Free Open Source Abandoned Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).Free Open Source Abandoned Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Free Open Source Abandoned Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or achieve their preferred condition Free Open Source Abandoned Shopping Cart Software
Action: provide the chance to purchase
A lot of sales funnels extend these actions across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle below (in addition to a link to download the entire funnel!).Free Open Source Abandoned Shopping Cart Software
Get the entire funnel totally free????
The free One Page Funnel has expired … However ensure you register, since I have huge plans for funnel home builders in the works soon!
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Free Open Source Abandoned Shopping Cart Software
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly ready to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% money back assurance.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You require in fact to request their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Free Open Source Abandoned Shopping Cart Software
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
