Funnels can be complicated … really complicated, so complex that many people quit before they introduce their very first real campaign. Free Shopify Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Free Shopify Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Free Shopify Shopping Cart Software
The general idea is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high prices for this pledge:
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Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Free Shopify Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Free Shopify Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you should:Free Shopify Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to eliminate their discomfort or attain their preferred condition Free Shopify Shopping Cart Software
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle below (as well as a link to download the whole funnel!).Free Shopify Shopping Cart Software
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However ensure you sign up, since I have huge plans for funnel home builders in the works soon!
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.Free Shopify Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social proof gives us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day refund 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need really to request their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Free Shopify Shopping Cart Software
This guide provided you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!