Funnels can be made complex … truly complicated, so complicated that most people quit prior to they introduce their first real campaign. Free Shopping Cart Software Windows
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Free Shopping Cart Software Windows
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Free Shopping Cart Software Windows
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Free Shopping Cart Software Windows
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Free Shopping Cart Software Windows
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you should:Free Shopping Cart Software Windows
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to remove their discomfort or accomplish their preferred condition Free Shopping Cart Software Windows
Action: give them the opportunity to purchase
Many sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (along with a link to download the whole funnel!).Free Shopping Cart Software Windows
Get the whole funnel free of charge????
The free One Page Funnel has ended … But ensure you sign up, because I have huge plans for funnel contractors in the works soon!
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Free Shopping Cart Software Windows
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we need to encourage people.
There is so much information out there that it is incredibly tough to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You need actually to request their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Free Shopping Cart Software Windows
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!