Funnels can be made complex … truly made complex, so complicated that most people give up prior to they launch their very first real project. Free Tomato Cart Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Free Tomato Cart Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Free Tomato Cart Shopping Cart Software
The general concept is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this promise:
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Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Free Tomato Cart Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Free Tomato Cart Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you should:Free Tomato Cart Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or achieve their desired condition Free Tomato Cart Shopping Cart Software
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (as well as a link to download the entire funnel!).Free Tomato Cart Shopping Cart Software
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But ensure you sign up, because I have big prepare for funnel home builders in the works soon!
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.Free Tomato Cart Shopping Cart Software
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is a lot information out there that it is extremely tough to understand which to trust.
Social evidence gives us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Free Tomato Cart Shopping Cart Software
This guide provided you a summary of present finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!