Funnels can be made complex … really made complex, so complex that most people quit before they launch their very first real campaign. Free Website Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Free Website Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Free Website Shopping Cart Software
The basic concept is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Free Website Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Free Website Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you must:Free Website Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their pain or achieve their desired condition Free Website Shopping Cart Software
Action: give them the opportunity to purchase
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (as well as a link to download the whole funnel!).Free Website Shopping Cart Software
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, since I have big plans for funnel builders in the works soon!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Free Website Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social evidence gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly ready to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Free Website Shopping Cart Software
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!