Funnels can be complicated … actually made complex, so complex that the majority of people quit prior to they launch their very first genuine project. Freeware Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Freeware Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Freeware Shopping Cart Software
The basic idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Freeware Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Freeware Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Freeware Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or accomplish their preferred condition Freeware Shopping Cart Software
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).Freeware Shopping Cart Software
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … However ensure you sign up, because I have huge prepare for funnel home builders in the works soon!
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Freeware Shopping Cart Software
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we need to convince individuals.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social proof provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are several successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require really to request their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Freeware Shopping Cart Software
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!