Funnels can be complicated … truly made complex, so complicated that most people give up prior to they launch their very first real campaign. Funnel Factory Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Funnel Factory Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Funnel Factory Samcart
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Funnel Factory Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Funnel Factory Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you should:Funnel Factory Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or attain their preferred condition Funnel Factory Samcart
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (along with a link to download the entire funnel!).Funnel Factory Samcart
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But make sure you sign up, because I have huge prepare for funnel contractors in the works quickly!
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Funnel Factory Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely tough to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Funnel Factory Samcart
This guide gave you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!