Funnels can be made complex … actually made complex, so complex that the majority of people give up prior to they introduce their very first real project. Group & Team Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Group & Team Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Group & Team Shopping Cart Software
The basic idea is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
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Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Group & Team Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Group & Team Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:Group & Team Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or achieve their wanted condition Group & Team Shopping Cart Software
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (in addition to a link to download the entire funnel!).Group & Team Shopping Cart Software
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make sure you register, because I have huge plans for funnel contractors in the works quickly!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Group & Team Shopping Cart Software
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Some tips:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is a lot info out there that it is extremely difficult to know which to trust.
Social proof offers us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require really to request their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Group & Team Shopping Cart Software
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
