Funnels can be made complex … actually complicated, so complicated that most people quit prior to they launch their very first real project. Guest And Shopping Cart Software Design
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Guest And Shopping Cart Software Design
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Guest And Shopping Cart Software Design
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge very high costs for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Guest And Shopping Cart Software Design
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Guest And Shopping Cart Software Design
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Guest And Shopping Cart Software Design
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition Guest And Shopping Cart Software Design
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).Guest And Shopping Cart Software Design
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make sure you register, since I have big prepare for funnel builders in the works soon!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Guest And Shopping Cart Software Design
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we need to convince individuals.
There is a lot details out there that it is extremely hard to understand which to trust.
Social proof gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day refund 110% money back guarantee.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require really to request for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Guest And Shopping Cart Software Design
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!