Funnels can be complicated … really complicated, so complex that many people quit prior to they introduce their first genuine project. Hosted Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Hosted Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Hosted Shopping Cart Software
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
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Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Hosted Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Hosted Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Hosted Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or achieve their desired condition Hosted Shopping Cart Software
Action: give them the opportunity to buy
Most sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).Hosted Shopping Cart Software
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you register, since I have huge prepare for funnel builders in the works quickly!
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.Hosted Shopping Cart Software
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best mental weapon we need to convince people.
There is so much info out there that it is extremely tough to know which to trust.
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need actually to request their money and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Hosted Shopping Cart Software
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!